VANCOUVER—A natural family planning organization has revamped its website to give the Serena method a better image.
“Traditionally, NFP marketing is absolutely terrible,” said Serena B.C. president Jen Spicer. The new site, which was launched on the Feast of the Immaculate Conception, Dec. 8, is designed to be user-friendly.
“It meets people where they are at with their questions about NFP,” Spicer explained. “We’re answering the questions people are afraid to ask but need answers to.”
That means being quite honest; the frequently asked questions page is blunt about abstinence and possible difficulties of practising natural family planning. It also includes testimonies from seven couples who use it, and statistics on its effectiveness as compared to contraceptives.
Serena is one of several NFP methods. It relies on a woman tracking her fertility by paying attention to three certain symptoms, then applying this information to achieve or avoid pregnancy.
Spicer collaborated on this third version of their website with Glass Canvas, the media group behind the hip websites of pro-life organizations Signal Hill and Advokate. Funds for the rebrand came from an appeal to project advance a few years ago.
Spicer and her husband Stefan, also a Serena B.C. president, aim to spread the NFP message “for the benefit of our culture, one built on the foundations of marriage and family life, lived as God intended.”
The website is www.bc.serena.ca.
